There is an ideology I want to cover by Jay Abraham called, “The Strategy of Pre-eminence.”
In this video below … Jay explains how you have a moral obligation in business,
to give your potential customer true advice, even before money or contract is exchanged.
Everything you do in your business should be — first and foremost — IN YOUR CUSTOMER’S BEST INTEREST.
When you do this…
…you establish yourself as your customer’s most trusted adviser,
(and) put simply, people want to do business with other people that they trust.
Do something nice for your current customers.