In Your Customer’s Best Interest

There is an ideology I want to cover by Jay Abraham called, “The Strategy of Pre-eminence.”

In this video below … Jay explains how you have a moral obligation in business,
to give your potential customer true advice, even before money or contract is exchanged.

Everything you do in your business should be — first and foremost — IN YOUR CUSTOMER’S BEST INTEREST.

When you do this…

…you establish yourself as your customer’s most trusted adviser,

(and) put simply, people want to do business with other people that they trust.
Do something nice for your current customers.

2 thoughts on “In Your Customer’s Best Interest

  1. “Vital few and trivial many.”

    “This blog is filled with many – many marketing ideas.”

    Sure you want those two quotes so close to each other? You’re implying your marketing ideas are trivial.

  2. “Vital few and trivial many” actually refers to the Pareto Principle originally developed by economist Vilfredo Pareto. The principle states that roughly 80% of the effects come from 20% of the causes.

    One well known example is in business stating that 80% of your sales come from 20% of your customers. Never forget the customers you already have.

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